Smartphones are an essential part of our lives. The current market penetration of 52% is projected to hit 70% by exit 2023 . Here 5G takes upswing and brings about another wave of smartphone replacement. Thus over the next 7-8 years the market is Bullish. The Indian market is currently at close to 1 Lac Cr annually. With close to 70 Cr Indians owning a smartphone and with the replacement cycle being 1.9 years and reducing, there is a market of around 20 Cr smartphones being sold in the replacement market. Close to 95%+ is unorganised with about 1 cr refurbished smartphones sold last year (organised sector) which is mere 5% of the total Indian Market ( 20 cr units ). Thus the organised Smartphone replacement market (Preowned & Refurbished) would witness exponential growth.
The current Unorganised GT market is challenged by Inconsistent/ Poor quality of products, No warranty backup and No Authenticated IMEI billing. This keeps the quality conscious customer away from the market.
The Indian Market is different and needs its own customized model. With the motive of digitizing commerce for Distributors, Retailers and Consumers, Digify was Born. Digify aims to digitize Retailers across Tier 2/3 towns that would blend the online and offline worlds seamlessly. The tier 2/3 towns retail has been devoid of the Best pricing/Best products/Timely availability and has been challenged by distribution issues barring a few players who have got this right.
Digify with its 37 points quality certification, Authenticated IMEI, Consistent supplies, Smart Assortment, Completely Digital transactions , Completely sanitized buyback process, Healthy ROI for retailer/distributors provides quite an attractive proposition for the channel partners as well as the customers. Providing an opportunity to customers to buy a product post touch and feel of the product and helping the retailers to sell their excess inventory through hyperlocal marketplace presents a Win– Win proposition for the entire Ecosystem. Laptops / Accessories coming soon.
The company has developed a machine learning-based, instant price discovery algorithm, that takes in various data points from the user’s end. These include the condition of the smartphone, the availability of a valid bill and accessories etc. On the basis of the inputted criteria, it calculates and generates the selling price of the smartphone for the users. Provides an authentic Buyback platform.
The Web view today at www.thedigify.com has an interface that is very easy to use, transact, and provides customized experiences based on individual preferences. Allows Customers/Retailer/Distributors to Buy / Sell and transact through the platform.
All the strategies on distribution reside within the technology platform, with a focus on delivering technology-led solutions that drive engagement and familiarity. The entire processes have been built to have Minimal need to communicate outside digital and all products pricing/deliveries/returns/replacements /buyback pricing are integrated with Office CRM providing real time inputs on pricing and inventories. Founded in Jan 2019 at Noida, India, has a young, vibrant team of 20 team members & growing. We serve Retailers/Customers/Distributors across the country and deliveries/reverse pickup from 28000 pin codes in India. We serve a base of close to 21000 retailers nationally.
Opportunities with Digify :
- 1. Become our Sales partner – Buy Products from us and sell through offline distribution
- 2. Become our Buyback partner – Buyback phones from Customer/ Retailers through our buyback app
- 3. Sell our extended service package
- 4. Sell our upcoming Computers/Accessories range
- 5. Become our fulfillment partner for the Deliveries/Pick up from customers and trade
Key Benefits :
- 1. Sell all Leading brands and their fast moving models
- 2. Prepaid Business in the market, thus virtually no credit to retail
- 3. Unique smartphone buyback Opportunity and earning
- 4. Quick money turnaround of 3 times a month with healthy ROI of close to 10% monthly
- 5. Huge potential and less competitive in the organised trade market